Price-Based Global Market Segmentation for Services
نویسندگان
چکیده
منابع مشابه
Price-based Global Market Segmentation for Services
In business-to-business marketing, managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings, where intensive customer contact, extensive customization re...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 2003
ISSN: 0022-2429,1547-7185
DOI: 10.1509/jmkg.67.3.108.18655